A relationship, by design.
Audiences keep their autonomy and nobody is left out. Agencies show their capability and act on it. Strategy and timing connect them, and technology helps both keep up.
The relationship model
keeps its autonomy
Gets what it needs, when it needs it, in its own language. It has a voice and is trusted to judge for itself.
The audience feels respected. The agency is trusted to deliver.
shows its capability
Knows its stakeholders, promises only what it can deliver, and does what it says.
Six principles
Each one is grounded in work I've led.
Map every stakeholder
Know who they are and what each needs at each stage.
Megaproject engagement strategy · IBNRight story, right time
Sequence around the moments that matter to each group.
52-station radio rollout · IBNInclude by design
Reach every group in its own language and channels, and keep it two-way so people judge for themselves.
Inclusive content · SBS · Knowledge products · UNICEFShow capability
Tie every message to what the agency can deliver.
Strategic & business plans · IBNListen with tech and AI
Use data, platforms and AI to understand and adapt, responsibly.
Digital portals · IBN · Freelance AI trainingPlan and measure
Set objectives and milestones, and measure trust alongside reach.
PMP® · impact reporting