Strategic communications · Melbourne
I build the relationship between institutions and the people they serve.
Communication strategist across government, UN, NGO, private and public media. 15+ years of that work, a toolkit that now includes AI, and a PhD on how technology is changing it.
GovernmentInvestment Board Nepal
UN agencyUNICEF
Non-governmentAntenna Foundation Nepal
Private sectorDT Global · Adam Smith Intl.
Public mediaSBS Australia
ResearchUniversity of Melbourne
The relationship I design for
Both sides have obligations. When they're met, each can rely on the other.
The audience
keeps its autonomy
Gets what it needs, when it needs it, in its own language. It has a voice and is trusted to judge for itself.
A healthy communicative relationship
The audience feels respected. The agency is trusted to deliver.
Right storyRight strategyRight time
The agency
shows its capability
Knows its stakeholders, promises only what it can deliver, and does what it says.
The case in five steps
Read them in order, or jump to any step.
1The strategistRelationships built across five sectors and two countries.
2The shiftHow tech and AI changed both agencies and audiences.
3The approachSix principles for managing the relationship now.
4The evidenceResults from government, UN, NGO and media.
5What's nextMy plan, and the role where I can lead it.
15+years connecting agencies and stakeholders
+50%online presence for a national investment body
+35%stakeholder engagement at UNICEF Nepal
2Mnational audience reached in Nepal